25% Of Work Should Be Fun

25% Of Work Should Be Fun

One of Dave Longaberger’s principles of management was that “25% of your workday should be fun.” Dave was a visionary businessman who created Longaberger Baskets into a $1 billion dollar enterprise.  While you may not think this is groundbreaking...
You Can Play Hurt

You Can Play Hurt

If you have played sports (or even watched a lot of sports) you have probably heard that “there is a difference between being hurt and being injured.”  The explanation goes like this.  After you have played in a tough, competitive season, everyone is...
Can We Agree?

Can We Agree?

If you want to have a real discussion, you need to start on common ground.  If you don’t start on common ground, it’s like building a house on quicksand.  The entire enterprise will quickly fall in on itself.  The “discussion” will quickly turn...
It’s Hard To Have a Point of View

It’s Hard To Have a Point of View

When you create content on a consistent basis, there are a few ways to provide value.  You need that content to be informative (how to) or entertaining (think Tik Tok) or to have a point of view (opinion).  From my perspective, the best content can sometimes do all...
Quick Content Update

Quick Content Update

A quick update on some content that you might have missed. Delivering Marketing Joy:  The latest episode of Delivering #MarketingJoy is up today.  This time I get to interview Tim Brown.  He talks about the value of niching down your business.  Check it out here. ...