Hit The Target: The Target Marketing Framework
Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...
The Longer The Idea Sits
Each morning during the week, I walk/run for a couple of miles to get my blood flowing. It helps with my fitness, but that was not originally the point. The idea is to get my blood pumping and brain working. It's been a great habit that helps me start my day on the...
3 Steps To Big Email Success
Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful. Don't get me wrong. I get plenty of emails each day that go directly into my junk mail. But just because some businesses stink at...
What Are You Doing To Improve?
Everyone gets stuck. Whether on a project or in a season of life, we all find a time when we feel "blah." We are not just as excited as normal. It happens to everyone. So what do you do? One question I ask myself during these times is "what are you doing to...
The Evolution of Delivering Marketing Joy
It was 8 years ago when I decided to do a new piece of content called "Delivering Marketing Joy." I wanted to do a "web show" where I interviewed thought leaders, marketers, and other entrepreneurs each week. And I had heard that the average show never makes it to...
The Magic Pointing Finger
Wayne Dyer once said something that has resonated with me for years. "Once you realize that what you think about expands in your life, you get really careful about what you think about." Dyer said that you often get what you really want in your life. But what you...
No Complaining Today
Complaining is an insidious habit. It steals joy, productivity, and happiness. I know this...and I have even written about it before. And yet, sometimes, I find myself falling back into the trap of complaining. I don't even know I am doing it, and then all of a...
My Internal Voice
My internal voice has been being a jerk lately. I have talked about "that voice" we all have many times. It's the voice that yammers on all day long in our heads. Sometimes it's good...but oftentimes...not so much. That internal voice is the one we hear the most in...
Better Business University Announces New Class “How To Succeed In The Promotional Products Industry”
Today is launch day! One of the biggest challenges I have, when I am excited, is keeping something a secret. We have been working on a new course for Better Business University for several months now. The course will go live today on July 1st, and I am excited to say...
The Predictable Should Be Prepared For
When my wife and I bought 14 acres of land in Coshocton recently, we had considered buying a lawn tractor. But because it was quite a few acres, I felt like it needed to be a larger lawn tractor. Many of my friends disagreed. They told me, over and over, that I...
How To Start A Business in Coshocton County
