Each year right around this time Hasseman Marketing & Communications holds our Customer Appreciation Show. The event is a fun way for us to reach out to our customers and thank them for their business. We generally have a food, drinks, music and even some of our vendors set up to showcase some other things that we do. It’s a fun day and our customers seem to really enjoy it.

Why am I telling you this?

Because even though I like to think we do a pretty good job of thanking our customers all year long (everyone can do better), we take this opportunity to make a BIG deal about the appreciation game. These extra special moments sometimes can help to create a more special bond between you and your customers. The fact is, we all should do a better job of the every day thank you. But when you have the opportunity to do the “over the top” thanks…it can really set you apart!

So today you should make a point to reach out and thank a customer. And think of a way you can also reach out and make a BIG impact with a gesture that will set you apart!