by Kirby Hasseman | Feb 26, 2022 | Blog Post
If you want to have a real discussion, you need to start on common ground. If you don’t start on common ground, it’s like building a house on quicksand. The entire enterprise will quickly fall in on itself. The “discussion” will quickly turn...
by Kirby Hasseman | Feb 25, 2022 | Blog Post
When you create content on a consistent basis, there are a few ways to provide value. You need that content to be informative (how to) or entertaining (think Tik Tok) or to have a point of view (opinion). From my perspective, the best content can sometimes do all...
by Kirby Hasseman | Feb 23, 2022 | Blog Post
A quick update on some content that you might have missed. Delivering Marketing Joy: The latest episode of Delivering #MarketingJoy is up today. This time I get to interview Tim Brown. He talks about the value of niching down your business. Check it out here. ...
by Kirby Hasseman | Feb 23, 2022 | Blog Post
Here is something that I find to be both ironic and true. We all want to be special. More specifically, we want to be made to feel special as customers. We want to be appreciated. And let’s face it, when we are in a jam, we want to be special enough that we...
by Kirby Hasseman | Feb 21, 2022 | Blog Post
We send out a weekly email wrap-up to all of our customers and VIPs at Hasseman Marketing. It goes out on Monday Morning and it has for years. And since it has been happening for so long, it has evolved over the years. It started out as a more “sales-y”...
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