by Kirby Hasseman | Feb 28, 2022 | Blog Post
One of Dave Longaberger’s principles of management was that “25% of your workday should be fun.” Dave was a visionary businessman who created Longaberger Baskets into a $1 billion dollar enterprise. While you may not think this is groundbreaking...
by Kirby Hasseman | Feb 27, 2022 | Blog Post
If you have played sports (or even watched a lot of sports) you have probably heard that “there is a difference between being hurt and being injured.” The explanation goes like this. After you have played in a tough, competitive season, everyone is...
by Kirby Hasseman | Feb 26, 2022 | Blog Post
If you want to have a real discussion, you need to start on common ground. If you don’t start on common ground, it’s like building a house on quicksand. The entire enterprise will quickly fall in on itself. The “discussion” will quickly turn...
by Kirby Hasseman | Feb 25, 2022 | Blog Post
When you create content on a consistent basis, there are a few ways to provide value. You need that content to be informative (how to) or entertaining (think Tik Tok) or to have a point of view (opinion). From my perspective, the best content can sometimes do all...
by Kirby Hasseman | Feb 23, 2022 | Blog Post
A quick update on some content that you might have missed. Delivering Marketing Joy: The latest episode of Delivering #MarketingJoy is up today. This time I get to interview Tim Brown. He talks about the value of niching down your business. Check it out here. ...
by Kirby Hasseman | Feb 23, 2022 | Blog Post
Here is something that I find to be both ironic and true. We all want to be special. More specifically, we want to be made to feel special as customers. We want to be appreciated. And let’s face it, when we are in a jam, we want to be special enough that we...
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