Can We Agree?

Can We Agree?

If you want to have a real discussion, you need to start on common ground.  If you don’t start on common ground, it’s like building a house on quicksand.  The entire enterprise will quickly fall in on itself.  The “discussion” will quickly turn...
It’s Hard To Have a Point of View

It’s Hard To Have a Point of View

When you create content on a consistent basis, there are a few ways to provide value.  You need that content to be informative (how to) or entertaining (think Tik Tok) or to have a point of view (opinion).  From my perspective, the best content can sometimes do all...
Quick Content Update

Quick Content Update

A quick update on some content that you might have missed. Delivering Marketing Joy:  The latest episode of Delivering #MarketingJoy is up today.  This time I get to interview Tim Brown.  He talks about the value of niching down your business.  Check it out here. ...
What Are You Doing To Earn Special Treatment?

What Are You Doing To Earn Special Treatment?

Here is something that I find to be both ironic and true.  We all want to be special.  More specifically, we want to be made to feel special as customers.  We want to be appreciated.  And let’s face it, when we are in a jam, we want to be special enough that we...
What Did I Learn?

What Did I Learn?

We send out a weekly email wrap-up to all of our customers and VIPs at Hasseman Marketing.  It goes out on Monday Morning and it has for years.  And since it has been happening for so long, it has evolved over the years.  It started out as a more “sales-y”...
Both Things Can Be True

Both Things Can Be True

If you follow any of my content, you likely know I am from Coshocton County.  I am proud of it.  So I create content about the community.  It might be in the form of Youtube videos like this one or the blog post I wrote today talking about upcoming events in Coshocton...