Who Is Your Story Serving?

Who Is Your Story Serving?

One of the challenges I run into when creating content and marketing is that I am selfish.  It's not that I am a bad person (I hope).  It's just natural that when we sit down to create, we have our own perspective.  I certainly do.  I have the story I want to tell and...

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Is This Story Serving Me?

Is This Story Serving Me?

I love the movie Bull Durham.  It's one of my favorites of all-time.  It's a funny movie about a minor league baseball team starring Kevin Costner, Susan Sarandon, and Tim Robbins.  And while I love it because of its irreverent humor and great dialogue, I think it has...

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What Will You Do with the Hard?

What Will You Do with the Hard?

I despise it when people say things like "If you find something you love, you will never work another day in your life."  It's a cute saying, but it's not true.  Regardless of how much you love your chosen profession, there will be times when it is hard.  There will...

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Chasing The Metrics

Chasing The Metrics

Yesterday I wrote a blog post that "worked."  It immediately got feedback on social media.  People engaged and commented and shared the blog.  Today I looked at the numbers on Google Analytics and they told the same story.  The numbers were measurably better than the...

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