Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...
Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful. Don’t get me wrong. I get plenty of emails each day that go directly into my junk mail. But just because some businesses...
It was 8 years ago when I decided to do a new piece of content called “Delivering Marketing Joy.” I wanted to do a “web show” where I interviewed thought leaders, marketers, and other entrepreneurs each week. And I had heard that the average...
What if today was the day you broke through? You have been working in this sales job for months. Or maybe you have been creating content for a year. But on many days, it feels like no one cares. You are doing what “the experts,” tell you to do. But it...
“The greatest distance in the world is the distance between ‘I know’ and ‘I do.'” This is one of my favorite quotes because it illustrates the idea of “simple and easy.” So many things are simple. They are just not easy. In...
