I had the opportunity to speak to a group yesterday about the 5 Steps to Building a Strong Personal Brand.  It’s a topic I have spoken about many times before, but something new struck me.

Step one in building a strong personal brand is to identify your space.  This is the ONE thing you want to be known for.  (Credit to Mark Schaefer and his book KNOWN for this material).  That one thing you want to be known for is what you will create content around.  It’s the singular idea that, when people say your name, they will think of.

What is the one thing you want to be known for?

While I have read this, heard this, and taught this many times, a thought hit me yesterday.  Am I living in that space?  What do I want to be known for?

I want to be known for the ability to work with businesses to help them to start and grow…joyfully.

That’s what I want to be known for.

But it occurred to me that I am spending a lot of time outside of that recently.  And I seem to be incredibly stressed out and frustrated.  I wonder if the two are connected.

My current hypothesis is that identifying what you want to be known for, or who you want to serve, is not just good marketing.  It’s a good compass to help you decide what projects you should work on.  It can help you decide where to throw your attention and efforts.  As an entrepreneur, I can often convince myself to take on every new (shiny) project.

But when those projects are outside of my area…they might be adding more stress than value.

With that in mind, here are a few projects that have added joy (not stress) to my life.

Y-City Side Hustle:  Stoey Stout had me on as a guest to talk marketing on this fun podcast on WHIZ media group.

For the Love of Licking County: Jamie Wright interviewed me about marketing, social media, and being kind too.  Great conversation…watch and listen here.

Get a copy of my best-selling book “The Give First Economy” for FREE here.  Thanks for reading!  Learn more about Hasseman Marketing (and how we might be able to help you) here.