3 Steps To Big Email Success

3 steps to big email success

Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful.  Don’t get me wrong.  I get plenty of emails each day that go directly into my junk mail.  But just because some businesses stink at email doesn’t mean the whole tool is obsolete.

Whenever I see a headline that reads “email is dead,” I think to myself, “No…it’s not.”

My recent guest on Delivering #MarketingJoy, Luke Charlton, agrees.  Luke Charlton is known as the Aussie Hermit and he teaches business coaches how to increase their business by sending amazing emails…every day.  Yes.  Every day.  You can watch my full conversation with Luke here.

Here are his 3 steps to big email success.

Tell A Story

As Luke says, if you want to send an email every day, it needs to be interesting.  They have to include a story.  It needs to entertain.  That might be something that makes your audience laugh, cry, or be angry.  It just needs to be interesting!

Tie In A Lesson

With each story, there should be a lesson.  Regardless of the service or product, you are selling, the point of telling the story is to relate it to the audience.  How does this help them?  What can they learn?  And of course, this lesson should relate to the product or service that you offer.

Give An Offer

Finally, after you have told the story with the lesson, you need to tie it to what you sell.  What offer do you have that will help solve a problem for your audience?  Make that offer!

There you have it!  According to Luke Charlton, that is the key to building an email list and creating big sales success by sending an email every day.  Those are the 3 steps to email success.  Again, you can watch the full interview here!

Get a copy of my best-selling book “The Give First Economy” for FREE here.  And if you are a professional in the Promotional Products industry and you want to “level up,” check out Better Business University here.

 

Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

read more
The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more
What Are You Doing To Improve?

What Are You Doing To Improve?

Everyone gets stuck.  Whether on a project or in a season of life, we all find a time when we feel "blah."  We are not just as excited as normal.  It happens to everyone.  So what do you do? One question I ask myself during these times is "what are you doing to...

read more
The Evolution of Delivering Marketing Joy

The Evolution of Delivering Marketing Joy

It was 8 years ago when I decided to do a new piece of content called "Delivering Marketing Joy."  I wanted to do a "web show" where I interviewed thought leaders, marketers, and other entrepreneurs each week.  And I had heard that the average show never makes it to...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest