5 Lessons from Seth Godin


It’s a tradition like no other.  No it’s not the Masters.  It’s the 5 Lessons you can learn on the Delivering Marketing Joy podcast every Friday!  Today we learn from a legend.  Here are the 5 Lessons you can learn from Seth Godin.  Listen to the podcast here.

There are tons of lessons that could be here!  I will just name my top 5.  But please add to these and let me know what I am missing!

Be Consistent:  Seth is the King of Consistency.  He has written a blog post every day for years.  Every day.  Each day he shows up for his audience and gives them something to think about.  Sometimes they are short and sometimes they are long.  But he shows up without fail.  When he started, his audience was small.  But by showing up every day he has built one of the largest followings in the world.

Don’t believe me?  Just google the word “Seth.”

Be an Original Thinker:  The world is full of followers.  So when you see someone that is willing to consider things and come at the world from his own point of view, they stand out.  If you want to be one of the pack, then follow.  But you will never be a leader that way.  If you want to make change, you have to create your own opinions.

Be Willing To Try and Fail:  We hear this to the point that it is almost cliche, but it’s still really hard to to.  But if you want to create work that is “remarkable,” you have to be willing to try new things.  If you try new things, you will fail.  That’s just the way life works.  But as we get older, we stop ourselves from taking these risks.  We have to be willing to fall down if want to make great things.

Challenge the Status Quo:  Seth has been challenging the status quo for years.  He has in business, marketing, publishing and more.  Currently he is doing this in education.  His altMBA program is a perfect example of doing something totally different because the status quo is not working.  Online education is largely free, and anyone can do it, but the drop out rate is 99%.  So Seth has created a program that is exclusive and expensive…and it’s successful. Learn more about altMBA here.

Be Generous:  Just putting out a blog post every day is generous enough.  But Seth was kind to me once when I had the opportunity to interview him.  He helped to inspire me to keep going with Delivering Marketing Joy when I was not sure I should.  He took some time…and was generous.  It was huge to me.  Who can you be generous to today?  Do that.

So those are my 5 lessons from Seth Godin.  What are yours?

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