Chasing The Metrics

chasing the metrics

Yesterday I wrote a blog post that “worked.”  It immediately got feedback on social media.  People engaged and commented and shared the blog.  Today I looked at the numbers on Google Analytics and they told the same story.  The numbers were measurably better than the day before.  It was a success…I think.

The numbers were up.  But did it serve anyone?

It’s one of the challenges I have with the ego-driven metrics around content and social.  If the numbers are up, then it must have been a good post.  In a vacuum that is great.  But if we obsess over the metrics (and I admit that I sometimes do) it makes us chase the wrong thing.  I might start to think, “Okay, that post worked.  So how can I create another like that one?”  If that one was popular, then a similar one might be popular too.

That is the wrong question.

A different way to view it might be “That topic served my audience.  Can I write something similar that will serve as well?”  It’s not a huge shift, but I think it’s an important one.  In addition, does that make my other posts bad?  The numbers on the blog before (or this one) will not be as high.  Does this mean they suck?  It’s easy to get caught up chasing the metrics, but I think that moves you away from the goal.

Regardless of the goal, reconnecting to the mission is important.  Why are you doing this?  What are you trying to do?  Who are you trying to serve?  When we are frustrated or lost, those questions can reconnect us to the mission.

Make sure you never miss an update!   It’s time to become a VIP.  Sign up here. 

Kirby Hasseman is the CEO of Hasseman Marketing, a full-service marketing agency located in Ohio.  Learn more about Hasseman Marketing here.  And if you are interested in having him speak at your next event, you can learn more here.

 

Getting Coached To Start Your Business

Getting Coached To Start Your Business

Nearly all of the best athletes in the world have one thing in common.  They have a coach. Despite the fact that many of them have reached the highest levels of their sport, they have someone on their team to help push them. Coaches make sense for entrepreneurs too....

read more
3 Tips To Get Back On Track

3 Tips To Get Back On Track

Whenever there is a milestone in the year, I find myself reflecting.  I try to take a look back at the goals I set for myself this year. Am I close to accomplishing them?  Am I on track?  Most importantly, do I feel like I am really putting in the work to make them...

read more
Shoot Your Shot

Shoot Your Shot

I was having a conversation with a group of fellow content creators this week when something stopped me.  One of the members of the discussion was asking how to get great guests for their podcast.  The question was simple, "I don't know these people.  How do I get...

read more
What Are You For?

What Are You For?

Here is something I have noticed over the past several years in America.  We spend a great deal of time, energy, and money to define ourselves by what we are against.  We spew vitriol at the thing we are against and we insult anyone that might dare to disagree.  It...

read more

How To Start A Business in Coshocton County

Let's Connect:

Get Your Copy of Fan of Happy

fan of happy book

Pin It on Pinterest