Chasing The Metrics

chasing the metrics

Yesterday I wrote a blog post that “worked.”  It immediately got feedback on social media.  People engaged and commented and shared the blog.  Today I looked at the numbers on Google Analytics and they told the same story.  The numbers were measurably better than the day before.  It was a success…I think.

The numbers were up.  But did it serve anyone?

It’s one of the challenges I have with the ego-driven metrics around content and social.  If the numbers are up, then it must have been a good post.  In a vacuum that is great.  But if we obsess over the metrics (and I admit that I sometimes do) it makes us chase the wrong thing.  I might start to think, “Okay, that post worked.  So how can I create another like that one?”  If that one was popular, then a similar one might be popular too.

That is the wrong question.

A different way to view it might be “That topic served my audience.  Can I write something similar that will serve as well?”  It’s not a huge shift, but I think it’s an important one.  In addition, does that make my other posts bad?  The numbers on the blog before (or this one) will not be as high.  Does this mean they suck?  It’s easy to get caught up chasing the metrics, but I think that moves you away from the goal.

Regardless of the goal, reconnecting to the mission is important.  Why are you doing this?  What are you trying to do?  Who are you trying to serve?  When we are frustrated or lost, those questions can reconnect us to the mission.

Make sure you never miss an update!   It’s time to become a VIP.  Sign up here. 

Kirby Hasseman is the CEO of Hasseman Marketing, a full-service marketing agency located in Ohio.  Learn more about Hasseman Marketing here.  And if you are interested in having him speak at your next event, you can learn more here.

 

3 Questions To Help You With Overthinking

3 Questions To Help You With Overthinking

Have you ever struggled with overthinking?  If you are like 99% of the population, the answer is yes.  Nearly all of us get trapped by our own thoughts at some point.  I have talked about "that voice" before here.  It turns out "that voice" is not only stealing joy...

read more
Rip Up The Carpet

Rip Up The Carpet

My wife Amy and I have had our hands full with a big project at 539 Main Street in Coshocton.  We purchased the building nearly 3 years ago, and since then, my wife has been hard at work restoring it.  The results have been amazing.  We have turned the building into a...

read more
Mowing the Tall Grass

Mowing the Tall Grass

I was an entrepreneur from a young age.  No...I didn't know the word.  But even when I was young, I loved the idea of owning my own business. One day when I was 14 or 15 years old, I got a call from a neighbor who lived up the street.  They were out of town and needed...

read more
The Power of Batching

The Power of Batching

I have been struggling to keep up with my content lately.  As you may know, I host a weekly web show called Delivering Marketing Joy, I have the Monday Minute, and I am on a podcast every Friday with Bill Petrie called Promo UpFront.  In addition, I have been working...

read more

How To Start A Business in Coshocton County

Let's Connect:

Get Your Copy of Fan of Happy

fan of happy book

Pin It on Pinterest