Everybody is a Nerd about Something

What are you a nerd about? On today’s Delivering Marketing Joy podcast, I talk about being passionate. The fact is, most of us are “a nerd” about something. We are the only one in our group that gets excited about this one thing. But don’t feel bad about it. Sometimes it’s that thing you feel nerdy about that can make you great. Please listen here (and subscribe to the podcast).

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Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing. It helps with my fitness, but that was not originally the point. The idea is to get my blood pumping and brain working. It's been a great habit that helps me start my day on the...

3 Steps To Big Email Success

Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful. Don't get me wrong. I get plenty of emails each day that go directly into my junk mail. But just because some businesses stink at...

What Are You Doing To Improve?

Everyone gets stuck. Whether on a project or in a season of life, we all find a time when we feel "blah." We are not just as excited as normal. It happens to everyone. So what do you do? One question I ask myself during these times is "what are you doing to...

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