Several years ago I wrote, “If you want to be exceptional, you need to be unreasonable.”

The point of the blog was simple.  The people that are thought leaders (in any space) often do things that most of us are unwilling to do.  They take action that most of us believe is unreasonable.  And yet they do it.  And those people that take that “unreasonable action” are the ones we listen to for advice.

In our culture, we put ideas on a pedestal.  But it’s exceptional execution that stands out.

As Mark Schaefer says, “Passion is common.  Endurance is rare.”

Don’t get me wrong…you need to have an idea of where you are going.  That’s why I talk so much about setting goals and what you want to be known for.  You do need to chart a path.  But so many people stop there.  They seem to think that once they have told the universe what they want, it will magically be delivered to them.

That’s not been my experience.

Once you have set the goal or charted the path…the next part is up to you.

Are you willing to take exceptional action?

Are you willing to get up early?  Will you do the things that others are unwilling to do?  And are you able to keep it up over time?

Here’s a quick hint:  It will seem unreasonable.

But if you are willing to consistently take exceptional action, you have the chance to completely change your life for the better.

Get a copy of my best-selling book “The Give First Economy” for FREE here.  Thanks for reading!  Learn more about Hasseman Marketing (and how we might be able to help you) here.