Exceptional Action

exceptional action

Several years ago I wrote, “If you want to be exceptional, you need to be unreasonable.”

The point of the blog was simple.  The people that are thought leaders (in any space) often do things that most of us are unwilling to do.  They take action that most of us believe is unreasonable.  And yet they do it.  And those people that take that “unreasonable action” are the ones we listen to for advice.

In our culture, we put ideas on a pedestal.  But it’s exceptional execution that stands out.

As Mark Schaefer says, “Passion is common.  Endurance is rare.”

Don’t get me wrong…you need to have an idea of where you are going.  That’s why I talk so much about setting goals and what you want to be known for.  You do need to chart a path.  But so many people stop there.  They seem to think that once they have told the universe what they want, it will magically be delivered to them.

That’s not been my experience.

Once you have set the goal or charted the path…the next part is up to you.

Are you willing to take exceptional action?

Are you willing to get up early?  Will you do the things that others are unwilling to do?  And are you able to keep it up over time?

Here’s a quick hint:  It will seem unreasonable.

But if you are willing to consistently take exceptional action, you have the chance to completely change your life for the better.

Get a copy of my best-selling book “The Give First Economy” for FREE here.  Thanks for reading!  Learn more about Hasseman Marketing (and how we might be able to help you) here.

9 Years of Delivering Marketing Joy

9 Years of Delivering Marketing Joy

I did the math yesterday...and it was a bit of a milestone. Yesterday was the 9th anniversary of Delivering #MarketingJoy!  As you may (or may not) know, Delivering #MarketingJoy is my weekly interview show/podcast where I get the chance to interview experts in the...

read more
Life Is Not Fair.  So What?

Life Is Not Fair. So What?

We were all seated around a kitchen table talking.  The group was filled with men and it was designed to be a place where we could express challenges in a safe place.  We had made it around the table and the last person was sharing what a challenging year it has been...

read more
Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

read more
The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest