Investing In Future You

by | Jun 21, 2022

investing in future you

I watched this Ted Talk yesterday with Benjamin Hardy.  In it, Hardy talks about how people who have struggled to change a behavior, finally make the switch.  While there are plenty of “aha moments” in the talk (and you should watch it yourself), there were a couple of takeaways that stood out for me.

First, if you want to change your behavior, you need to re-think your identity.  You have to become a different person.  This new person does not eat sugar (as an example).  You have to be 100% committed to that ideal.  And when you do that, then you don’t have to make that decision over and over and over.

As he said, “100% commitment is easier than 98%.”

The other big takeaway for me was the investment in that “future you.”  Hardy tells the story of a man who was overweight and down on his luck who invests over $700 in custom-made suits that did not fit him.  But they were not for him.  They were for his future self!  Once he invested that money in his future self, it became real.  He started to transform (mentally) into that thinner person.  So his body began to follow.

The converse is true too.  Many of us want to grow and learn and change.  We hope that someday we will become “that person.”  But we wait for that perfect opportunity to present itself.  “Once this or that happens, then we will change,” we think.

But Hardy points out that this is what separates entrepreneurs from “wanna-be entrepreneurs.”  The entrepreneurs have had a “no turning back moment.”  This is the moment that they know that they are “all in” on the future they want to create.

And often, that centers around investing in that future you.

So what are you going to do today to invest in “future you?”

Get a copy of my best-selling book “The Give First Economy” for FREE here.  Thanks for reading!  Learn more about Hasseman Marketing (and how we might be able to help you) here.


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