It’s Time To Go On Offense

time to go on offense

I love what I do,  I suppose it would be a little weird if I didn’t.  I did create it, after all.  But I really do enjoy it.  And I love the people I get to work with each day.  The team I get to lead and the customers I have the chance to work with… all bring me joy.

But like anything else, there are days when I struggle.

Not every day is a blissful paradise.  I have stress and frustration.  There are times when it’s better than others.  I was thinking about this recently when I realized something.

When I am most excited about my work, I am on offense.

When I am on offense in my business, it means I am being pro-active.  This could mean creating a proposal for a prospect or writing a blog post.  It might mean making sales calls or working to set up meetings.  Or it could mean creating an event to excite and engage customers and prospects.  Whatever the activity, me being on offense means I am taking action to create motion.

I am not sitting back and waiting.  That is defense.

Just like in sports, both offense and defense are important.  Defense means fielding that call from a customer when something has not gone just right.  It also means taking questions from our supplier partners or covering the details of a project to make sure everything is on track.  These are important…but often more reactive.

As a matter of fact, it occurs to me that we can even be more pro-active on these activities as well.  Can I be more pro-active when a customer is frustrated?  Yes…I am sure I could.  Would that very act move me from defense to offense?  Yes…I think it would.

So as we begin this new week, it’s time to go on offense.  It’s time to look at my customers and prospects pro-actively…and see how I can serve them.  It’s time to push out good and see what opportunities I can create.  It’s time to go on offense.

Ready?  Set?

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Kirby Hasseman is the CEO of Hasseman Marketing, a full-service marketing agency located in Ohio.  Learn more about Hasseman Marketing here.  And if you are interested in having him speak at your next event, you can learn more here.


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