It’s Time To Go On Offense

time to go on offense

I love what I do,  I suppose it would be a little weird if I didn’t.  I did create it, after all.  But I really do enjoy it.  And I love the people I get to work with each day.  The team I get to lead and the customers I have the chance to work with… all bring me joy.

But like anything else, there are days when I struggle.

Not every day is a blissful paradise.  I have stress and frustration.  There are times when it’s better than others.  I was thinking about this recently when I realized something.

When I am most excited about my work, I am on offense.

When I am on offense in my business, it means I am being pro-active.  This could mean creating a proposal for a prospect or writing a blog post.  It might mean making sales calls or working to set up meetings.  Or it could mean creating an event to excite and engage customers and prospects.  Whatever the activity, me being on offense means I am taking action to create motion.

I am not sitting back and waiting.  That is defense.

Just like in sports, both offense and defense are important.  Defense means fielding that call from a customer when something has not gone just right.  It also means taking questions from our supplier partners or covering the details of a project to make sure everything is on track.  These are important…but often more reactive.

As a matter of fact, it occurs to me that we can even be more pro-active on these activities as well.  Can I be more pro-active when a customer is frustrated?  Yes…I am sure I could.  Would that very act move me from defense to offense?  Yes…I think it would.

So as we begin this new week, it’s time to go on offense.  It’s time to look at my customers and prospects pro-actively…and see how I can serve them.  It’s time to push out good and see what opportunities I can create.  It’s time to go on offense.

Ready?  Set?

Make sure you never miss an update!  It’s time to become a VIP.  Sign up here. 

Kirby Hasseman is the CEO of Hasseman Marketing, a full-service marketing agency located in Ohio.  Learn more about Hasseman Marketing here.  And if you are interested in having him speak at your next event, you can learn more here.


9 Years of Delivering Marketing Joy

9 Years of Delivering Marketing Joy

I did the math yesterday...and it was a bit of a milestone. Yesterday was the 9th anniversary of Delivering #MarketingJoy!  As you may (or may not) know, Delivering #MarketingJoy is my weekly interview show/podcast where I get the chance to interview experts in the...

read more
Life Is Not Fair.  So What?

Life Is Not Fair. So What?

We were all seated around a kitchen table talking.  The group was filled with men and it was designed to be a place where we could express challenges in a safe place.  We had made it around the table and the last person was sharing what a challenging year it has been...

read more
Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

read more
The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest