Leading with Who…or Why

As business owners, entreprenuers and marketers, we are usually very good at telling people “what” we (as a company) do.  Often we will even spend a great deal of time telling them “how” we do it.  We will drone on for hours about the widgets we create, the processes that we have, the stuff we sell. 

The problem with that is, no one cares.

As customers, we don’t gravitate toward the “what” message.  Now don’t get me wrong.  Of course you have to have the right “what” in order for me to have the need to buy from you.  The challenge is, most likely there are other companies that have the same “what.”  The same is true for the “how” message. 

Customers gravitate toward another message.

Simon Sinek has a powerful book called Start With Why that explains (in detail) the power of the “Why” message.  The concept is simple, customers are much more attracted to the real meaning behind the company.  And if the truly understand and value your “why” message, then they will be much more loyal and powerful customers. 

I think that is becoming true about you “who” message as well.  Increasingly, customers are interested in who you are as a company.  What do you stand for?  Do you have a cause? 

Who are you?  Why do you exist?

If you truly know that answer (beyond making money) great.  Do your customers know?

My 12 Week Year Goals

My 12 Week Year Goals

I talk a lot about goals on this blog (and everywhere else).  I believe in them.  It helps me (and you) to create a life worth living...on purpose.  But sometimes creating goals for an entire year can seem daunting.  It can be hard to see that far in the future...and...

read more
A Simple Way to Say Thanks

A Simple Way to Say Thanks

What have you done today to thank your customers?  Most of the time as sales people and entrepreneurs we go to our customers looking to sell them.  I get it.  That's the point, right? But the fact is, most customers who leave you do so because they don't think you...

read more

Make Your Magic Anyway

Each of us has that "mean little" voice in our head.  It's the one that tells us that we are not "smart enough, not talented enough, rich, tall, beautiful enough to be successful."  It whispers doomsday predictions in our ear about what will happen if we try...

read more

A Week of Marketing Joy

How can I provide you value?  How can I help you grow?  How can I go above and beyond and push myself to really bring value?These questions drove me to start my new Delivering Marketing Joy podcast each business day.  The idea is provide a quick boost...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest