Little Things Make the Big Difference

by | Apr 25, 2012

When creating the extremely successful business, Derek Sivers realized his automated “thank you” for customers who ordered, just wasn’t enough.  So, as he wrote in his book “Anything You Want,” he spent twenty minutes and wrote an email that was funny, snarky, and full of his company’s personality.  That one single email made a huge difference! 

It made such a huge difference that when you google search CD Baby Jet, you get thousands of hits on it.  Here is the email that a happy client posted!

“Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.

We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved ‘Bon Voyage!’ to your package, on its way to you, in
our private CD Baby jet on this day, Tuesday, August 17th.

I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as ‘Customer of the Year’. We’re all
exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you once again,

Derek Sivers, president, CD Baby
the little CD store with the best new independent music”

So as you can see, a really different, fun way to say “thank you” to his customers.  At Hasseman Marketing we are taking this idea to heart.  We have created automated emails that go out to each customer that orders something from us!  Our difference is we are switching them up.  We don’t want the message to get stale for those that order from us regularly.  And the response has already started to come in on this simple idea.

We also go out of our way to recognize our customers birthdays and special occasions when we can.  We will send them a card with their picture on it to recognize their acheivement.  It might take a little time, but the impact to our relationship is BIG! 

You see we all want to have that big brilliant idea that will make sales double or triple.  But in reality it’s the simple things we can do to delight our customers that make a BIG difference in our long term sales!


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