I was talking to a peer in my industry the other day and they commented that “all of a sudden” this one person “was everywhere!” They continued on that “Every time I get online I see their blog, their posts or name or something.”
It’s funny…I think that’s how some people think social (and life) works. They believe the world just picks random people and anoints them as interesting. So now it’s their turn to show up “everywhere.”
Of course that couldn’t be further from the truth. The truth is, this person that is now an “overnight success” has been working hard every day for the last year or so. They post a blog several times a week. They comment on others content every day. They engage. They help. They are positive and constructive. They provide value.
And they have been doing so, consistently, for over a year. Now they are “an overnight success.”
The bad news for the people that think they can start social and become a success overnight is, that is not the way it works. You have to put in the work. You have to provide value every day…long term.
The good news is, you can do it. You don’t need anyone else’s permission.
So what’s holding you back from being an “overnight success?”
