Supporting New and Different

supporting new and different race

Here’s something strange that I have found to be true.

We all want new and different things.  But many of us are not willing to support things when they are new and different.

And secondarily, when things are new and different, we are not particularly patient with them.

For example, when a new restaurant comes to town, many people will stay away until they hear reviews from other people.

They want something new, but they don’t want to support it until it’s proven.

And then there is the group that goes out to “support” the new establishment only to loudly complain when things don’t come out perfect.  You went on the first night!  It’s the first time they are facing the stress of creating in front of a live audience.

They want something new and different, but they expect it to be perfect and polished on night one.

The alternative is the excitedly promote organizations that are trying something new, support the organization in the process, and be patient as they grow into their potential.  This is the type of culture that really helps new ideas to succeed.

With that in mind, the Friends of the Park have decided to create a new race in Coshocton County.  This new race will not only include a 5K and 10K option…but it will also include a Half-Marathon distance.  From a race perspective, this is new and different in Coshocton County.  I had the chance to chat with Sherry Kirkpatrick about it today on this podcast.

The race is new…and it’s different.  So what will you do to support it?

You can register to run in the race here.

Let’s work to create a culture where new and different is supported and encouraged to grow.

Kirby Hasseman is the CEO of Hasseman Marketing.  Make sure you never miss an update.  Get on this HMC VIP email list.    Sign up to be an HMC VIP here.

9 Years of Delivering Marketing Joy

9 Years of Delivering Marketing Joy

I did the math yesterday...and it was a bit of a milestone. Yesterday was the 9th anniversary of Delivering #MarketingJoy!  As you may (or may not) know, Delivering #MarketingJoy is my weekly interview show/podcast where I get the chance to interview experts in the...

read more
Life Is Not Fair.  So What?

Life Is Not Fair. So What?

We were all seated around a kitchen table talking.  The group was filled with men and it was designed to be a place where we could express challenges in a safe place.  We had made it around the table and the last person was sharing what a challenging year it has been...

read more
Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

read more
The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest