It’s Hard To Have a Point of View

It’s Hard To Have a Point of View

When you create content on a consistent basis, there are a few ways to provide value.  You need that content to be informative (how to) or entertaining (think Tik Tok) or to have a point of view (opinion).  From my perspective, the best content can sometimes do all...
What Did I Learn?

What Did I Learn?

We send out a weekly email wrap-up to all of our customers and VIPs at Hasseman Marketing.  It goes out on Monday Morning and it has for years.  And since it has been happening for so long, it has evolved over the years.  It started out as a more “sales-y”...
The First 60 Seconds

The First 60 Seconds

Yesterday was a bit of a stressful day.  I won’t go into the details…that’s a blog for another day.  But suffice it to say, it was a lot.  We have all had days like that.  Maybe yours was like that yesterday too. It happens. But that was yesterday....
Incremental Changes

Incremental Changes

When you begin any new goal, results will not come as fast as you want.  Once we decide to chase a goal, we want to move toward it right away.  It’s only natural.  We have made up our minds to be different.  Now we want to see the results.  But life...
I Don’t Buy “One Size Fits All”

I Don’t Buy “One Size Fits All”

The older I get, the more skeptical I get about “one size fits all” solutions.  As humans, we are all just too different.  We are wired individually.  It’s what makes each of us beautiful and interesting.  And it’s why making broad-brush...