What Are You Giving Linkedin?

What Are You Giving Linkedin?

I was talking to a peer recently about social media.  We discussed the normal challenges that most people have with the platforms that usually are related to negativity.  He was saying he just did not like Facebook anymore, so he wanted to step away from it.  For the...
Weighing in on The Debate

Weighing in on The Debate

I am finally ready to weigh in. After all of the debate and all of controversy, I will give my opinion here. It makes me nervous. I think it might be controversial. But I am finally willing to put myself “out there” and tell you what I really think. Here it is… I...
Add Punch To Direct Mail with Promo

Add Punch To Direct Mail with Promo

Direct Mail is a tried and true marketing tool.  But there are those that might suggest that “direct mail is dead.”  It’s really about execution.  In honor of Promotional Products Work Week (PPWW) we look at how to add some real punch to your Direct...
Hug Your Haters

Hug Your Haters

Any of us that start any organization want to be excellent at what we do.  Why else would we start?  But there are times that even the best companies fall short.  We miss the mark.  And in those moments, we create what Jay Baer calls “Haters.”  In...