The Evolution of Delivering Marketing Joy

the evolution of Delivering Marketing Joy

It was 8 years ago when I decided to do a new piece of content called “Delivering Marketing Joy.”  I wanted to do a “web show” where I interviewed thought leaders, marketers, and other entrepreneurs each week.  And I had heard that the average show never makes it to episode 5…so I wanted to have 5 under my belt before I started.

I reached out to a few people I (sort of) knew to ask them to be guests.  And it was hard to describe what I wanted to do…because there were very few people doing it.  But several people were kind enough to trust me…so I was able to get started.

Episode 1 dropped on October 14, 2014...with Mark Graham.

It’s Too Long!

As I was describing it, many people were concerned with the length of the show.  “No one will watch a 15-minute video,” they warned me.  And while I shared that concern, I kept pushing back because I wanted to have a real conversation and I didn’t think I could do that in a shorter format.  Now…guests regularly comment on how mine is a “quick-hit” podcast.  Many podcasts today go much longer.


While many things about the show have changed, the basic idea is consistent.  I get to chat with the best and brightest in the marketing and entrepreneurship space about their expertise.  I get a weekly education from some amazing and incredibly bright folks.  That being said, as I look back on some early episodes, it’s hard not to cringe sometimes.  But that’s how it goes.  They say that, as a content creator, if you are not embarrassed by your early work…you waited too long to start.

So as I get ready to record my 400th episode, I wanted to say “thanks!”  It’s hard to believe that people have watched this weekly show for all these years.  I really do appreciate the time and attention.  And now I need to continue to evolve and make sure I am serving.

The 400th episode will be recorded LIVE tomorrow at 10 am eastern on PromoCorner.  I am excited and nervous about it.  So feel free to tune in…and give me feedback to make me better for the next 100 episodes!

Get a copy of my best-selling book “The Give First Economy” for FREE here.  Thanks for reading!  Learn more about Hasseman Marketing (and how we might be able to help you) here.

Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

read more
The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more
3 Steps To Big Email Success

3 Steps To Big Email Success

Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful.  Don't get me wrong.  I get plenty of emails each day that go directly into my junk mail.  But just because some businesses stink at...

read more
What Are You Doing To Improve?

What Are You Doing To Improve?

Everyone gets stuck.  Whether on a project or in a season of life, we all find a time when we feel "blah."  We are not just as excited as normal.  It happens to everyone.  So what do you do? One question I ask myself during these times is "what are you doing to...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest