The Power of Batching

the power of batching

I have been struggling to keep up with my content lately.  As you may know, I host a weekly web show called Delivering Marketing Joy, I have the Monday Minute, and I am on a podcast every Friday with Bill Petrie called Promo UpFront.  In addition, I have been working to keep up with my blog here.  When you combine this with running Hasseman Marketing and launching the new Better Business University, I can sometimes feel like I am drowning.

So what can I do about it?

One solution, of course, is to cut back.  Go easy.  Stop trying to do so much.  I hear that a lot.  The other solution is to work smarter.  I am going to work on that.  I need to start batching my work.

I was listening to the book “The Common Path To UnCommon Success” by John Lee Dumas recently and had an aha moment.  John Lee Dumas is the creator of Entrepreneur On Fire and created a multi-million dollar business by creating a daily podcast.  He interviewed inspiring entrepreneurs every single day…for 2000 days in a row!  He knows a thing or two about creating consistent content.

In the book, he talked about the power of batching activities.

Dumas points out that if you are working each morning to create content, you might keep that up for a bit.  But sooner or later, life will get in the way.  You will stress, and grind, until one day you miss a deadline.  And each time you start to write a blog or create a podcast, you have to get yourself back in that mental space again.  It takes a while for your brain to “boot up!”  But if you block off a time for writing or interviewing, you can get in that space and stay there.  It will help your consistency and (most likely) improve your quality as well.

So it’s time for me to batch my activity on content.

I have already started with Delivering Marketing Joy.  One of the biggest challenges was scheduling guests.  I would reach out, go back and forth, and try and work to fit in everyone’s schedule.  It was a constant challenge.  Now I have set Tuesday afternoon as when I do that.  In addition, I have set up a Calendly link so that guests can book a day that works best for them.  It’s been a wonderful change so far!  (As a side note, if you or someone you know would like to be a guest, please let me know and I will send you the link).

The next stop is my blog.  I want to get more consistent in my posting there.  So I need to set aside some dedicated time on my calendar for writing.  Then, once I am in the groove, I can work on several posts and get ahead of the game.

Oh…and keep in mind this is not just about content.

If you are making sales calls, the principle is the same.  Carving how a specific time to do that work will help you be more efficient and effective.

What activities can you batch to make you more effective?

If you are interested in leveling up in business (and in life), please check out Better Business University.  We have created an online learning platform for entrepreneurs, sales pros, and leaders…and I would love for you to check it out!  Learn more here and let me know if you have questions.

3 Questions To Help You With Overthinking

3 Questions To Help You With Overthinking

Have you ever struggled with overthinking?  If you are like 99% of the population, the answer is yes.  Nearly all of us get trapped by our own thoughts at some point.  I have talked about "that voice" before here.  It turns out "that voice" is not only stealing joy...

read more
Rip Up The Carpet

Rip Up The Carpet

My wife Amy and I have had our hands full with a big project at 539 Main Street in Coshocton.  We purchased the building nearly 3 years ago, and since then, my wife has been hard at work restoring it.  The results have been amazing.  We have turned the building into a...

read more
Mowing the Tall Grass

Mowing the Tall Grass

I was an entrepreneur from a young age.  No...I didn't know the word.  But even when I was young, I loved the idea of owning my own business. One day when I was 14 or 15 years old, I got a call from a neighbor who lived up the street.  They were out of town and needed...

read more
What Are You Giving Linkedin?

What Are You Giving Linkedin?

I was talking to a peer recently about social media.  We discussed the normal challenges that most people have with the platforms that usually are related to negativity.  He was saying he just did not like Facebook anymore, so he wanted to step away from it.  For the...

read more

How To Start A Business in Coshocton County

Let's Connect:

Get Your Copy of Fan of Happy

fan of happy book

Pin It on Pinterest