The Power of Batching

the power of batching

I have been struggling to keep up with my content lately.  As you may know, I host a weekly web show called Delivering Marketing Joy, I have the Monday Minute, and I am on a podcast every Friday with Bill Petrie called Promo UpFront.  In addition, I have been working to keep up with my blog here.  When you combine this with running Hasseman Marketing and launching the new Better Business University, I can sometimes feel like I am drowning.

So what can I do about it?

One solution, of course, is to cut back.  Go easy.  Stop trying to do so much.  I hear that a lot.  The other solution is to work smarter.  I am going to work on that.  I need to start batching my work.

I was listening to the book “The Common Path To UnCommon Success” by John Lee Dumas recently and had an aha moment.  John Lee Dumas is the creator of Entrepreneur On Fire and created a multi-million dollar business by creating a daily podcast.  He interviewed inspiring entrepreneurs every single day…for 2000 days in a row!  He knows a thing or two about creating consistent content.

In the book, he talked about the power of batching activities.

Dumas points out that if you are working each morning to create content, you might keep that up for a bit.  But sooner or later, life will get in the way.  You will stress, and grind, until one day you miss a deadline.  And each time you start to write a blog or create a podcast, you have to get yourself back in that mental space again.  It takes a while for your brain to “boot up!”  But if you block off a time for writing or interviewing, you can get in that space and stay there.  It will help your consistency and (most likely) improve your quality as well.

So it’s time for me to batch my activity on content.

I have already started with Delivering Marketing Joy.  One of the biggest challenges was scheduling guests.  I would reach out, go back and forth, and try and work to fit in everyone’s schedule.  It was a constant challenge.  Now I have set Tuesday afternoon as when I do that.  In addition, I have set up a Calendly link so that guests can book a day that works best for them.  It’s been a wonderful change so far!  (As a side note, if you or someone you know would like to be a guest, please let me know and I will send you the link).

The next stop is my blog.  I want to get more consistent in my posting there.  So I need to set aside some dedicated time on my calendar for writing.  Then, once I am in the groove, I can work on several posts and get ahead of the game.

Oh…and keep in mind this is not just about content.

If you are making sales calls, the principle is the same.  Carving how a specific time to do that work will help you be more efficient and effective.

What activities can you batch to make you more effective?

If you are interested in leveling up in business (and in life), please check out Better Business University.  We have created an online learning platform for entrepreneurs, sales pros, and leaders…and I would love for you to check it out!  Learn more here and let me know if you have questions.

My 4 Life MVPs

My 4 Life MVPs

One question I get all of the time is, "How do you get so much done?"  It's an important question...and a flattering one.  The topic is so important, I have dedicated one complete course to "How To Get More Done" in the upcoming Better Business University.  And while...

read more
Better Business University…One Week Away

Better Business University…One Week Away

If you are like most entrepreneurs, leaders, and sales pros I know, you want to grow.  You want to elevate your game!  And you want to do the same for your team!  The challenge is that education, especially business education, is really expensive.  If you want to get...

read more
The Power of Compounding Effort

The Power of Compounding Effort

I logged into Soundcloud yesterday and was pleasantly surprised.  Soundcloud is the hosting platform for Delivering Marketing Joy.  So each time I create a new episode, I strip away the audio and upload just that so that people can listen on their favorite podcasting...

read more
29 Game-Changing Books for Business

29 Game-Changing Books for Business

I love blogs, podcasts, and videos.  Each of these has the chance to inspire me and lift me up.  I have created time in my morning routine to put some good into my brain each day...and these are often my tool of choice.  But if I really want to take a deep dive into a...

read more

How To Start A Business in Coshocton County

Let's Connect:

Get Your Copy of Fan of Happy

fan of happy book

Pin It on Pinterest