I recently attended a conference in the promotional products industry called “SkuCon.” It was a day (scheduled before a giant trade show in Vegas) designed to educate, collaborate and inspire. The event was organized by a software company in the promotional products industry called Commonsku.
It was a great event…but that is not what this post is about.
The night we got to the event, my wife and I were able to meet the the owners of Commonsku at dinner. Mark and Catherine Graham are not only clearly saavy, creative entrepreneurs, but also a dynamic husband and wife team…so we were excited to finally have this chance.
What struck me what how “important” they both made us feel. Here we were, in a room full of their customers and friends, and both made a point of making time with us.
They made me feel awesome, so I thought they were awesome.
Consider that the next time you are with a prospect or client (or spouse, etc.). Be “all in” on the conversation. Don’t check your phone. Don’t be looking around the room to see if there is a better conversation. Make that person feel like the most important person in the room.
They will love you for it.
