What Is The Goal?

what is the goal

I reached out to a few friends to discuss changes to this very website.  The format of this site has been the same for many years, and it’s overdue for some updates.  I solicited ideas and one of them wrote back a simple question.

What is the goal?

“I can come up with some ideas, but it all depends on what your goals for the site are?  What do you want to accomplish through KirbyHasseman.com?”

This is exactly the right question.  So why did I find myself frustrated with it?  I just wanted amazing ideas to upgrade my website!

I think there were two reasons for my internal frustration.

First, it put me on the spot.  I needed to really “say out loud” what I wanted to accomplish.  This puts me on the hook.  What if it doesn’t work?  Second, it meant that I had to type this out in an email.  I didn’t have all day!  This means the goal needed to be something I could state simply…and quickly.  If my goal was all over the place, this email would be long and confusing.  I needed to be able to explain it to a 12-year-old.

So…was my goal straightforward?  Was it something I could explain?

It’s strange how often entrepreneurs do this.  We are so hell-bent on making progress, we rush in and “do something” before we have decided exactly what we want to accomplish.

By simply asking “what is the goal?” my friend forced me to get real about what change I hoped to create.  It forced me to clarify my message a bit.  This will be incredibly helpful moving forward.

So before you run off into your next project, ask this simple question.  What is the goal?  And can you explain it to a 12-year-old?  If not, you might need to get back to work to refine it.

Kirby Hasseman is the CEO of Hasseman Marketing.  Make sure you never miss an update.  Get on this HMC VIP email list.    Sign up to be an HMC VIP here.

Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

read more
The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more
3 Steps To Big Email Success

3 Steps To Big Email Success

Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful.  Don't get me wrong.  I get plenty of emails each day that go directly into my junk mail.  But just because some businesses stink at...

read more
What Are You Doing To Improve?

What Are You Doing To Improve?

Everyone gets stuck.  Whether on a project or in a season of life, we all find a time when we feel "blah."  We are not just as excited as normal.  It happens to everyone.  So what do you do? One question I ask myself during these times is "what are you doing to...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest