What Voices Will You Hear?

listen

As I type this I am on a plane heading to Phoenix.  It’s a wonderful time we are living in!

I am traveling across the country today to speak at a sales conference.  Not out of the ordinary.  I love speaking to groups of people and (hopefully) providing them some inspiration.  What does make this trip unique us that I am scheduled to speak to the sales team…of a competitor.

It’s a wonderful time we are living in.

My industry, like many industries I suppose, is a very competitive, quickly changing and wildly diverse group of companies and people.  In addition, most of us sell the same or similar products, often at the same or similar pricing.  So historically speaking, there is an inherent mistrust of the competition.  We know that there is always the chance for the “next guy or gal” to swoop in and steal our customer by under-cutting, or under-mining, or whatever.  It’s understandable, to an extent.  The fact is, in any industry, there are people who are willing to do that.

But lost in that mistrust is the sharing of ideas and best practices that could help make our entire industry better.

That is why I am so impressed by Geiger for being progressive enough to invite me.  Obviously the leadership there is interested in making their company (and our industry) better by forward thinking.  The best leaders in any industry understand that by raising the standards of the industry, each companies results will rise as well.  I only hope I can provide enough value to make their gamble worth it.

Remember, you can tell the wisdom of a person (and a company) not just by what they say, but by who they are willing to listen to.  Are you willing to listen to those outside your circle?  What are you doing to prove it?

Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.

9 Years of Delivering Marketing Joy

9 Years of Delivering Marketing Joy

I did the math yesterday...and it was a bit of a milestone. Yesterday was the 9th anniversary of Delivering #MarketingJoy!  As you may (or may not) know, Delivering #MarketingJoy is my weekly interview show/podcast where I get the chance to interview experts in the...

read more
Life Is Not Fair.  So What?

Life Is Not Fair. So What?

We were all seated around a kitchen table talking.  The group was filled with men and it was designed to be a place where we could express challenges in a safe place.  We had made it around the table and the last person was sharing what a challenging year it has been...

read more
Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

read more
The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest