What You Need To Hear


I believe in learning and growing.

“Sure,” you say.  “Everyone does.”

Not really.  Everyone believes in learning and growing “in theory.”  Not so much in practice.  We all say we want to grow, but a precious few put it into practice.

For example, I spend time reading in order to grow.  In 2015 I read 50 personal development and business books (my goal is 25 this year).  When I tell people that, I often get an eye roll or a scoff.  “I don’t have time for that.”  This, of course, is not really true.  We each have the same amount of time.  I just want to do this.  I have committed.  They have not.

I don’t care that they don’t read.  I am just not interested in “time” as an excuse.

And over the course of the last 2 years, I think books tend to fall into one of two categories for me:  “Learning” books or “Need To Hear” books.

With “Learning” books, I spend the time (as you might expect) learning a new topic.  These books are often paradigm shifting.  I need to take notes, or really stop and think about what I have just heard.  These books teach me something new on a new topic or simply make me think.  Here is one I am reading now called the Happiness Advantage that falls into this category. 

“Need to hear” books are what I like to call my “kick in the butt” books.  These are books where I am not really covering new ground.  The readers of these books already “know” much of what is in them to be true.  But the greatest distance in the world is the distance between “I know” and “I do.”  Sometimes we need to dig into these books to remind us what we should be doing each day.  My current book that falls into this category is Fanatical Prospecting and you can find it here.

Oh…and please don’t mistake me and think that “Need to hear” books are inferior.  Both can have a huge impact.  Because let’s face it.  Sometimes we all need someone to tell us what we need to hear.

Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.

9 Years of Delivering Marketing Joy

9 Years of Delivering Marketing Joy

I did the math yesterday...and it was a bit of a milestone. Yesterday was the 9th anniversary of Delivering #MarketingJoy!  As you may (or may not) know, Delivering #MarketingJoy is my weekly interview show/podcast where I get the chance to interview experts in the...

read more
Life Is Not Fair.  So What?

Life Is Not Fair. So What?

We were all seated around a kitchen table talking.  The group was filled with men and it was designed to be a place where we could express challenges in a safe place.  We had made it around the table and the last person was sharing what a challenging year it has been...

read more
Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

read more
The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest