Creating A Practice

creating a practice

In his most recent book, “The Practice,” Seth Godin makes the case for showing up, and creating “art” consistently.  His definition of art includes anything that “might not work.”  The idea is, in today’s world, while most are looking for a playbook or a recipe, the most interesting projects don’t have one.  To stand out, you need to allow yourself to try things, over and over.  You need to create a “practice.”

I am a fan of Seth Godin, so it should serve as no surprise that I love this.

By this definition of art, so many things can get better by creating a practice.  It gives us fewer places to hide.  I was having a conversation yesterday about the art of sales during this pandemic.  The person I was talking to said that some people really struggled to do their job during this “zoom era” because they were just not cut out to do zoom calls.  I stopped her.

“That is an excuse,” I said.  “Plain and simple.”

The idea that you are not “cut out to do zoom” is a way of hiding.  It’s an excuse that lets you off the hook, so that you don’t have to do the work.  No one was born to do zoom (or write, or drive a car, or write a blog).  You grow the skill by doing the work…by creating a practice.  There are tons of things that you do today that you were not born with the ability to do.  You learned them.

It’s goes back to this idea of “when this is over” versus “now that we are here.”  The world has changed in the last year.  Some things will return…but so many will not.  Waiting around for the world to get back to normal is a waste of time.  Embrace the skills you need to succeed for today…and it will pay off tomorrow.

As a side note, I am proud that Bill Petrie and I chose to create a practice of podcasting several years ago.  We were featured in this PPB article highlighting winners of the industry Pyramid Awards.  What an honor!

Kirby Hasseman is the CEO of Hasseman Marketing, a full service marketing agency located in Ohio.  Learn more about Hasseman Marketing here.  And if you are interested in have him speak at your next event, you can learn more here.

9 Years of Delivering Marketing Joy

9 Years of Delivering Marketing Joy

I did the math yesterday...and it was a bit of a milestone. Yesterday was the 9th anniversary of Delivering #MarketingJoy!  As you may (or may not) know, Delivering #MarketingJoy is my weekly interview show/podcast where I get the chance to interview experts in the...

read more
Life Is Not Fair.  So What?

Life Is Not Fair. So What?

We were all seated around a kitchen table talking.  The group was filled with men and it was designed to be a place where we could express challenges in a safe place.  We had made it around the table and the last person was sharing what a challenging year it has been...

read more
Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...

read more
The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest