One Simple Rule of Business

one simple rule of business

I have a set of rules I live by.  I even wrote them down here.  Rule #2 is the most quoted…in case you were wondering.  Those are my rules of life.

But I have rules for business as well.

One of those rules is simple.  “Never get in the way of someone trying to give you money.”

While this might sound like a “duh” rule, there are so many businesses that don’t follow it.  In an effort to create a “business that scales,” they forget to create a “business that serves.”

The goal of any good business is to solve a problem.  It serves a gap in the market or a hole in the prospect’s life.  And when done well, they do it in a slightly better or different way!  If you can do that, and then do it joyfully…you really have something.

But in creating the system to do this repeatedly (and you should create the manual to do this) make sure you work hard to remove friction for the customer.  Often we create systems that make it easy on us.  And when you can, that’s great.

But that’s not the point of the business.  So it should not be the point of the system.

Kirby Hasseman is the CEO of Hasseman Marketing.  Make sure you never miss an update.  Get on this HMC VIP email list.    Sign up to be an HMC VIP here.

The Longer The Idea Sits

The Longer The Idea Sits

Each morning during the week, I walk/run for a couple of miles to get my blood flowing.  It helps with my fitness, but that was not originally the point.  The idea is to get my blood pumping and brain working.  It's been a great habit that helps me start my day on the...

read more
3 Steps To Big Email Success

3 Steps To Big Email Success

Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful.  Don't get me wrong.  I get plenty of emails each day that go directly into my junk mail.  But just because some businesses stink at...

read more
What Are You Doing To Improve?

What Are You Doing To Improve?

Everyone gets stuck.  Whether on a project or in a season of life, we all find a time when we feel "blah."  We are not just as excited as normal.  It happens to everyone.  So what do you do? One question I ask myself during these times is "what are you doing to...

read more
The Evolution of Delivering Marketing Joy

The Evolution of Delivering Marketing Joy

It was 8 years ago when I decided to do a new piece of content called "Delivering Marketing Joy."  I wanted to do a "web show" where I interviewed thought leaders, marketers, and other entrepreneurs each week.  And I had heard that the average show never makes it to...

read more

Let's Connect:

Get Your FREE Copy of The Give First Economy

the give first economy kirby hasseman

Better Business University

better business university

Pin It on Pinterest