Become A Contagious Leader

Become A Contagious Leader

If you are a leader of an organization, or you want to be a leader, you need to create ideas that spread.  You want to have influence. As a matter of fact, you need that influence in order to lead effectively.  That is why you hear all of the time, your title does not...
Supporting New and Different

Supporting New and Different

Here’s something strange that I have found to be true. We all want new and different things.  But many of us are not willing to support things when they are new and different. And secondarily, when things are new and different, we are not particularly patient...
I Got A Message On Linkedin

I Got A Message On Linkedin

I got a message on Linkedin this morning. Now most of the time that might be met with a collective groan because it was probably an unsolicited sales pitch.  You know the one.  It comes from a random stranger that knows NOTHING about my business but promises to grow...
What Are You Doing To Earn Special Treatment?

What Are You Doing To Earn Special Treatment?

Here is something that I find to be both ironic and true.  We all want to be special.  More specifically, we want to be made to feel special as customers.  We want to be appreciated.  And let’s face it, when we are in a jam, we want to be special enough that we...
What Did I Learn?

What Did I Learn?

We send out a weekly email wrap-up to all of our customers and VIPs at Hasseman Marketing.  It goes out on Monday Morning and it has for years.  And since it has been happening for so long, it has evolved over the years.  It started out as a more “sales-y”...