Sales Lessons From A Trip To The Beach

Sales Lessons From A Trip To The Beach

Sometimes we all need a getaway.  No matter how much I love my life (and what I do), sometimes I just need to get out of the zip code to rest.  My wife and I had a last minute trip to Garden City Beach, South Carolina recently…and it was just what the Doctor...
It Was Time For A Refresh

It Was Time For A Refresh

Sometimes we all need a refresh. I created KirbyHasseman.com years ago when I just wanted a place to share the content I created. I didn’t really have a specific goal…and I didn’t have anything specific to sell. But since it was created, those many years ago, it has...
Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...
3 Steps To Big Email Success

3 Steps To Big Email Success

Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful.  Don’t get me wrong.  I get plenty of emails each day that go directly into my junk mail.  But just because some businesses...
What Do You Want To Be Known For?

What Do You Want To Be Known For?

I had the opportunity to speak to a group yesterday about the 5 Steps to Building a Strong Personal Brand.  It’s a topic I have spoken about many times before, but something new struck me. Step one in building a strong personal brand is to identify your space. ...