Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...
Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful. Don’t get me wrong. I get plenty of emails each day that go directly into my junk mail. But just because some businesses...
I had the opportunity to speak to a group yesterday about the 5 Steps to Building a Strong Personal Brand. It’s a topic I have spoken about many times before, but something new struck me. Step one in building a strong personal brand is to identify your space. ...
I reached out to a few friends to discuss changes to this very website. The format of this site has been the same for many years, and it’s overdue for some updates. I solicited ideas and one of them wrote back a simple question. What is the goal? “I can...
When you create content on a consistent basis, there are a few ways to provide value. You need that content to be informative (how to) or entertaining (think Tik Tok) or to have a point of view (opinion). From my perspective, the best content can sometimes do all...
