3 Steps To Big Email Success

Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful.  Don’t get me wrong.  I get plenty of emails each day that go directly into my junk mail.  But just because some businesses...

What Do You Want To Be Known For?

I had the opportunity to speak to a group yesterday about the 5 Steps to Building a Strong Personal Brand.  It’s a topic I have spoken about many times before, but something new struck me. Step one in building a strong personal brand is to identify your space. ...

What Is The Goal?

I reached out to a few friends to discuss changes to this very website.  The format of this site has been the same for many years, and it’s overdue for some updates.  I solicited ideas and one of them wrote back a simple question. What is the goal? “I can...

It’s Hard To Have a Point of View

When you create content on a consistent basis, there are a few ways to provide value.  You need that content to be informative (how to) or entertaining (think Tik Tok) or to have a point of view (opinion).  From my perspective, the best content can sometimes do all...

Quick Content Update

A quick update on some content that you might have missed. Delivering Marketing Joy:  The latest episode of Delivering #MarketingJoy is up today.  This time I get to interview Tim Brown.  He talks about the value of niching down your business.  Check it out here. ...

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