What Is The Goal?

What Is The Goal?

I reached out to a few friends to discuss changes to this very website.  The format of this site has been the same for many years, and it’s overdue for some updates.  I solicited ideas and one of them wrote back a simple question. What is the goal? “I can...
It’s Hard To Have a Point of View

It’s Hard To Have a Point of View

When you create content on a consistent basis, there are a few ways to provide value.  You need that content to be informative (how to) or entertaining (think Tik Tok) or to have a point of view (opinion).  From my perspective, the best content can sometimes do all...
Quick Content Update

Quick Content Update

A quick update on some content that you might have missed. Delivering Marketing Joy:  The latest episode of Delivering #MarketingJoy is up today.  This time I get to interview Tim Brown.  He talks about the value of niching down your business.  Check it out here. ...
The 2nd Job of Leadership

The 2nd Job of Leadership

There are many important functions of leadership.  That’s why it’s such a tough job.  Leaders are called to keep their people safe, to provide vision, make decisions for the good of the group…and so much more.  It can feel overwhelming.  Leadership...
Who Is Your Story Serving?

Who Is Your Story Serving?

One of the challenges I run into when creating content and marketing is that I am selfish.  It’s not that I am a bad person (I hope).  It’s just natural that when we sit down to create, we have our own perspective.  I certainly do.  I have the story I want...