7 Touches with Promo

There are lots of anecdotes and stories about how unsuccessful businesses, people and salespeople give up after just a few tries.  You have probably heard them.  Recently, I have been seeing more and more studies that say the magic number of...

Why Promotional Products Work

If you are a business owner, marketer, or leader of an organization you are likely always looking for better ways to tell your story.  And if you are like many, you have heard the voices that tell you what “works” and what “doesn’t...

Entering the Give First Economy

We have entered into a new phase of business.  It is just the beginning of this phase.  It is what I called the “Give First Economy.”This is good news if you are the customer.  We know this because we have lived through the “Automation...