I Don’t Buy “One Size Fits All”

I Don’t Buy “One Size Fits All”

The older I get, the more skeptical I get about “one size fits all” solutions.  As humans, we are all just too different.  We are wired individually.  It’s what makes each of us beautiful and interesting.  And it’s why making broad-brush...
Give Yourself Grace

Give Yourself Grace

This morning we woke up at our house with a special guest.  My daughter gave us the privilege of having our grandson Quincy spend the night with us.  We have been excited to have this opportunity and we hoped it would allow Skylar and Keith to get a full night’s...
When In Doubt, Go On Offense

When In Doubt, Go On Offense

One of our rules at Hasseman Marketing is, “When in doubt, go on offense.” This rule tends to pop up when things are a bit slower.  If you are waiting for the phone to ring or the email to ring or the text to buzz…it’s time to get pro-active...
Sometimes You Need To ReCharge

Sometimes You Need To ReCharge

They say there are two types of humans.  There are the ones that let their phones get down to 1% charge and the people that get uncomfortable when it gets to 60%.  Some people always let the light come on in their vehicle (and have run out of gas more than once) and...
Who Is It For?

Who Is It For?

I was meeting with a young lady that wanted to try a new side hustle.  She had an idea that (I thought) had merit and she seemed excited about the opportunity in front of her.  After telling me about the concept she paused to see what I thought. This is always a...