The Goal Funnel

The Goal Funnel

Every journey begins with a dream, a vision of what could be. This is especially true when it comes to setting and achieving goals. However, dreaming is just the first step in a multi-stage process known as the goal funnel.  So, let’s dive in and start turning...
Fight Fear With Fear

Fight Fear With Fear

“Fight Fear with Fear.” I was sitting at church this weekend, listening to the message, and this sentence stopped me.  Fight fear with fear. The speaker was talking about the idea that most of us are held back from what we really want in life by one...
9 Years of Delivering Marketing Joy

9 Years of Delivering Marketing Joy

I did the math yesterday…and it was a bit of a milestone. Yesterday was the 9th anniversary of Delivering #MarketingJoy!  As you may (or may not) know, Delivering #MarketingJoy is my weekly interview show/podcast where I get the chance to interview experts in...
Life Is Not Fair.  So What?

Life Is Not Fair. So What?

We were all seated around a kitchen table talking.  The group was filled with men and it was designed to be a place where we could express challenges in a safe place.  We had made it around the table and the last person was sharing what a challenging year it has been...
Hit The Target:  The Target Marketing Framework

Hit The Target: The Target Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want...