A Fresh New Look at Marketing Joy

A Fresh New Look at Marketing Joy

Have you ever had a project that you wanted another crack at?  Maybe you thought it was good…but it could be better.  In a way, that’s how I felt about college.  Don’t get me wrong.  I had a great time.  But there is a (small) part of me that would...
Relationships Matter

Relationships Matter

Stop me if you have heard this one before.  “People buy from people they like, know and trust.”  I heard this a lot as I began my sales career.  It was fantastic advice to hear again and again because it was, well, true.  Today, though, some people believe...
Saying Thanks and Adding Value

Saying Thanks and Adding Value

Today is the day. For many, today is just another day.  But for Hasseman Marketing, today is our Annual Customer Appreciation/Trade Show.  Each year, we set up a show with food, drinks, and #MarketingJoy in order to say “thanks” to our current clients and...
What Voices Will You Hear?

What Voices Will You Hear?

As I type this I am on a plane heading to Phoenix.  It’s a wonderful time we are living in! I am traveling across the country today to speak at a sales conference.  Not out of the ordinary.  I love speaking to groups of people and (hopefully) providing them some...