When In Doubt, Go On Offense

When In Doubt, Go On Offense

One of our rules at Hasseman Marketing is, “When in doubt, go on offense.” This rule tends to pop up when things are a bit slower.  If you are waiting for the phone to ring or the email to ring or the text to buzz…it’s time to get pro-active...
Who Is It For?

Who Is It For?

I was meeting with a young lady that wanted to try a new side hustle.  She had an idea that (I thought) had merit and she seemed excited about the opportunity in front of her.  After telling me about the concept she paused to see what I thought. This is always a...
We Are Like Balloons

We Are Like Balloons

I was looking at a balloon the other day and was inspired.  Not only because I am a huge fan of branded merchandise and a balloon often symbolizes an event or a celebration.  While I do love that, it’s not the reason.  I was inspired because it reminded me of a...