Chasing The Metrics

Chasing The Metrics

Yesterday I wrote a blog post that “worked.”  It immediately got feedback on social media.  People engaged and commented and shared the blog.  Today I looked at the numbers on Google Analytics and they told the same story.  The numbers were measurably...
The Simple Rule About Change

The Simple Rule About Change

Here is a simple rule about change. If you want something different than you have, you have to be willing to do something different than you have done. I think most of us, upon reading this, would nod and say “sure.”  Of course, that is true.  It’s...
7 Great Books For Sales

7 Great Books For Sales

I love to read.  Don’t get me wrong.  It’s not because I love the feeling of “curling up with a good book.”  That’s fine, I guess.  But my personality does not really lend me to a curling-up kind of guy.  I love it because I feel like reading pushes me.  It makes me...
It’s Time To Get Urgency Back

It’s Time To Get Urgency Back

Here is something I have found to be true.  When, as a consumer, I am researching something to purchase, there is a limited window on my attention.  It might be a whim, where I just want information, or something I want to purchase but I keep forgetting.  I go to my...
It’s Time To Go On Offense

It’s Time To Go On Offense

I love what I do,  I suppose it would be a little weird if I didn’t.  I did create it, after all.  But I really do enjoy it.  And I love the people I get to work with each day.  The team I get to lead and the customers I have the chance to work with… all...