My Goals for 2017

My Goals for 2017

If you spend any time on this website, you have probably heard me talk about goals.  I am a huge believer in spending your time thinking about your goals…and then writing them down.  The process inspires me.  I print mine off and then have them on my desk (and...
Year In Review “Thank You”

Year In Review “Thank You”

I love this time of the year.  It’s the time we look forward to the year to come with awe and excitement and wonder.  We dream and we vision what we will make.  We also take this time to look back.  What did we do?  What did we fail to do?  And hopefully, how...
Saying Thanks and Adding Value

Saying Thanks and Adding Value

Today is the day. For many, today is just another day.  But for Hasseman Marketing, today is our Annual Customer Appreciation/Trade Show.  Each year, we set up a show with food, drinks, and #MarketingJoy in order to say “thanks” to our current clients and...
Interested or Committed?

Interested or Committed?

I recently heard that salespeople are the “elite athletes” of the business world.  I could say the same for entrepreneurs.  These people need to operate on their own.  They need to continually train to get better.  They spend time “on the...
Lessons from “Getting” Seth Godin

Lessons from “Getting” Seth Godin

This week I will be releasing Episode 100 of Delivering Marketing Joy…and I will be having a special guest!  If you have not seen it, Delivering Marketing Joy is a weekly web series where I interview business leaders, marketers, authors and entrepreneurs about...